A little bit more about...
Dave Allen.
Hey there. I'm a lead designer with over 15 years experience in the field.
I specialise in human-centred UX/UI and product design systems, prioritising accessibility and rigorous prototype testing for optimal outcomes. I primarily use Figma, Adobe Suite, Protopie, and prototyping tools.
With extensive experience in automotive and fintech sectors, collaborating with leaders like Volkswagen, Audi, HSBC, and Vanguard, I guide projects from conception to launch across B2B, B2C, concierge, and CRM solutions.
I excel in 3D design, crafting high-quality visuals, games, and VR experiences. Comfortable in agile teams or working independently, I enjoy collaboration and mentoring to elevate skills.
If you're seeking expertise and creativity, let's collaborate!
Case study
Building a centralised design system for efficiency and consistency.
Working with Vanguard’s team I helped consolidate and overhaul their gigantic design system that has since been rolled out worldwide, strengthening and creating a more cohesive brand experience.
This included checking legal and accessibility criteria for many countries, languages, and systems.
Case study
A new direction for the used car buying market.
Working alongside brand development agency Iris for our client British Car Auctions our team created a challenger brand in the user car sales and auction market. This included consumer research, campaign territory positioning, and production of campaigns alongside a user friendly e-commerce B2C automotive site.
Case study
Optimising UX and UI for used car dealerships.
I was brought on to work alongside mflDirect’s UX team to help strengthen and eventually rebuild their design system. As a data heavy CRM this involved lots of research, testing, and accessibility testing to WCAG’s AA standard.
Case study
Security and compliance technology that regulates the use of smart devices in defined spaces.
Blackout wanted to build a profile that would allow employers and educators to prohibit the use of mobile functionality, such as cameras, voice recording apps, and web browsers based on user GPS location, geofence, or proximity to beacons. This project included a wider brand application and the development of mobile apps and a desktop PWA.
Audi
- Design System
- Accessibility
- interaction design
I've worked on numerous apps and websites for Audi over the last decade, including Audi UK's and Audi of America's websites, a suite of dealership B2C apps and in person digital experiences.
De Beers
- Visual/Creatives
- UX journey
- CMS design
I helped out on DeBeers' 'For You, Forever' app and sister site that allows people to customise bespoke diamond rings across 8 DeBeers territories.
Skoda
- UI Design
- Accessibility
- interaction design
Part of the Volkswagen group I helped roll out a B2C app for staff and a showroom browsing tablet app, improving staff and customer experiences.
Vodafone
- CX flow
- Accessibility
- UI design
Several small projects for Vodafone, covering customer wayfinding reflows, campaign branding and direction and IOT launches.
Virgin Media
- CX flow
- UI Design
- interaction design
A few microsite and campaign projects for Virgin Media included flow CX flows and creative direction for campaigns.
VWGOA
- Design / brand System
- ui design
- motion graphics
Working with the Volkswagen Group Of America covered all of their brands including Skoda, Audi, Volkswagen, Bentley, and Lamb
orghini
Proficiencies
Design skillsets.
I've been designing with various apps over the years, such as Adobe CC and Sketch/Figma.
Here are a few of the tools I use.
Proficiencies
3D modelling, texturing, AR, and VR.
My motion and 3D skill stack is a bit more varied due to the nature of ecosystems they need to exist within.
Ready to bring your ideas to life? Let's chat!
